Four tests, applied in order. A residence has to pass all four. Roughly one instruction in six does.
We decline more than we accept
Luxury Estate was founded in 2005 with one rule that has not changed: we do not represent a building we would not live in.
01 — Standard
What gets a building into this collection
01
It has to be built well
We commission an independent structural and services survey before agreeing to represent anything. If the report is poor we decline, and we tell the owner why.
02
It has to be designed
Not styled. There must be an architect, a drawing set, and a clear idea holding the plan together. Decoration is not architecture.
03
The light has to work
We visit at two different times of day. A house that only photographs well at golden hour is a house you will be disappointed in by November.
04
The price has to be defensible
We will not take an instruction at a price we cannot argue for in front of a buyer's surveyor. Overpricing wastes everyone's year.
02 — Record
Audited to 31 December 2025
$ 0
B
Lifetime transactions
0
Homes placed
0
yrs
Continuous practice
0
Advisors worldwide
0
%
Repeat & referred
03 — History
Twenty-one years, six cities
2005
Founded in London
Two advisors, one instruction — a Belgravia townhouse that took eleven months to sell and taught us everything.
2009
Through the crash
We kept every advisor. Transaction volume fell 71% and we published the figure in our annual letter.
2013
Dubai office opens
Initially to serve London clients buying abroad. It is now our largest market by value.
2017
The survey rule
We began commissioning independent structural surveys before accepting instructions. Instruction volume halved. Completion rate went to 99%.
2021
New York & Monaco
Opened on the back of client demand rather than strategy, which remains how we open offices.
2024
Mumbai & Singapore
Six markets. We have declined to open in four others.